For guests, committing early to tours and activities carries a risk.Īs a tour operator, you can emphasize the benefit of booking in advance by offering early bird pricing. One of the first travel trends mentioned in this press release from Tripadvisor highlights how people are waiting to travel, but not to book. Since guests might be concerned about missing out once travel picks up, the combination of early pricing with flexible cancellation rewards those who are willing to take the risk of booking in advance. Using strategic pricing to drive early bookings helps build guest excitement, improve cash flow and fuel perks you can offer to loyal customers. And, one way of making tours more appealing is by promoting flexible cancellation alongside your early bird promotions.Īs a tour operator, your pricing should be designed to encourage guests to book before you sell out. Not to mention, selling tour and activity timeslots ahead of time helps you to plan out your season. Seriously, discounts? It’s true – using early pricing strategically is one of the best ways for how to increase sales in the off season because it benefits proactive travelers. A compelling early bird pricing strategy gives guests a reason to book with you now. People are eager to travel and love feeling like they scored a deal. What is early bird pricing?Įarly bird pricing can be defined as a limited-time offer that encourages guests to book in advance. In welcoming eager guests, making use of an early bird pricing strategy might be the key to helping you sell bookings in advance. Tour operators can stand out to domestic and international travelers by creating an early bird discount and flexible cancellation policy for pending the travel boom. With travel on the path to recovery, how are you looking to attract customers ahead of the anticipated post-pandemic travel surge? Every tourism business wants to know, when will people be booking activities, accommodations and adventures freely again?Īs a tour operator, continuing to adapt your business during a pandemic, COVID-19 has shown the importance of being flexible and rolling with the proverbial punches.
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